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 A guide to

Lifestyle & 


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At DFNS, an apparel and footwear care brand, I developed a lifestyle and cultural identity for the brand through concepts, art direction and design. This guide shown here was created during their start up stage. I included trend and forecasting reports, concepts prompts, creative direction and a guide helping to bring relevance to the brand within their market and to their target audience. 

If you would like a brand or collection concept tailored to your brand needs please email me at

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