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SKTK approached me to do a refresh of their existing brand elements, this consisted of colour palette update, social media graphic elements and templates inspired by the artist James Turrell. The identity refresh was supported by an art direction guide to inform the visual look of the content they wish to create
SKTK approached me to do a refresh of their existing brand elements, this consisted of colour palette update, social media graphic elements and templates inspired by the artist James Turrell. The identity refresh was supported by an art direction guide to inform the visual look of the content they wish to create
SKTK approached me to do a refresh of their existing brand elements, this consisted of colour palette update, social media graphic elements and templates inspired by the artist James Turrell. The identity refresh was supported by an art direction guide to inform the visual look of the content they wish to create
Through focused trend, colour and material concepts I delivered a vision for Supra that was both in line with seasonal design themes and the cultural movements at the time. These focused concepts consisted of a visual “snap- shot” concept, a digital palette, direction for strategic development and application of colour and materials. These concepts, alongside a line plan, served as the brief for the design team to shape their FW19 men’s tier 0 streetwear collection
If you would like a trend tracking or collection concept tailored to your brand needs please email me at info@studiolcy.com
Through focused trend, colour and material concepts I delivered a vision for Supra that was both in line with seasonal design themes and the cultural movements at the time. These focused concepts consisted of a visual “snap- shot” concept, a digital palette, direction for strategic development and application of colour and materials. These concepts, alongside a line plan, served as the brief for the design team to shape their FW19 men’s tier 0 streetwear collection
If you would like a trend tracking or collection concept tailored to your brand needs please email me at info@studiolcy.com
Through focused trend, colour and material concepts I delivered a vision for Supra that was both in line with seasonal design themes and the cultural movements at the time. These focused concepts consisted of a visual “snap- shot” concept, a digital palette, direction for strategic development and application of colour and materials. These concepts, alongside a line plan, served as the brief for the design team to shape their FW19 men’s tier 0 streetwear collection
If you would like a trend tracking or collection concept tailored to your brand needs please email me at info@studiolcy.com
To begin this project I was given the bruised image of Sevdaliza (the Shabrang album cover), a statement from the singer and early access to a few songs on the album. I listened to each song multiple times, I made notes on the lyrics, the message, how it made me feel and from there, developed the initial concept proposals - Re-humanise, “Oh my god, who should I be” and The Healing Process.
We decided to go forward with concept 3, The Healing Process (Restraint, Damage, Healing & Memory)
If you would like a trend tracking or collection concept tailored to your brand needs please email me at info@studiolcy.com
To begin this project I was given the bruised image of Sevdaliza (the Shabrang album cover), a statement from the singer and early access to a few songs on the album. I listened to each song multiple times, I made notes on the lyrics, the message, how it made me feel and from there, developed the initial concept proposals - Re-humanise, “Oh my god, who should I be” and The Healing Process.
We decided to go forward with concept 3, The Healing Process (Restraint, Damage, Healing & Memory)
If you would like a trend tracking or collection concept tailored to your brand needs please email me at info@studiolcy.com